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our unique concepts help retailers to distinguish

new and innovative concepts

we source and transport

from all over the world

to have it in your store

What we do

A big challenge for European retailers is to offer an assortment that is distinct and unique from their competitors. Consumers are often offered the same selection wherever they go, making it difficult for a retailer to really stand out.

If there is an absence of distinct assortment on offer within a certain category, that category may then manifest itself in a negative light and market will decline in value sales. However, with the product trends and consumer needs that Planbee Concepts, we can ensure increased product variety to help you grow again!

By sourcing products from all over the world, Planbee Concepts helps food retailers and drugstore chains to significantly differentiate within their product lines. Using our innovative concepts, retailers are able to considerably strengthen their position across specific categories.

Our strengths and services include importation, product development, production, logistics and sales.

Our work so far

Sports nutrition

For both endurance training and building muscle.

Herbs and spices

With a particular focus on organic and natural goods.

Healthy foods

Including gluten-free, organic, and superfoods.

Cookies

Sugar free, in-between, or guilty pleasures from all across the globe.

Beauty Accessoiries

The newest trends across all beauty - from hair brushes to fake eyelashes.

Make up

The most popular colours and shades across every price range.

Baby

Both standard and ecological products

Personal Care

Skin care, hair care, and lots more. From value for money to high-end.

Disney Products

Disney Mini Desserts van Frozen & Cars

Heerlijke toetjes én een bewuste keuze omdat het weinig calorieën en suiker bevat!


Zijn de meisjes thuis ook helemaal gek op Anna & Elsa van Frozen? En worden de jongens dolenthousiast van alles wat met Cars te maken heeft? Dan raden wij u aan nog even door te lezen…


Disney Mini Desserts zijn speciaal ontwikkeld voor jongens & meisjes die dol zijn op een ijsje als toetje of traktatie. Bijvoorbeeld wanneer ze goed hebben gegeten, ze hun zwemdiploma hebben gehaald, het een feestmaand is zoals in december met Sinterklaas en Kerst in het vooruitzicht of gewoon omdat Disney Mini Desserts zo lekker zijn….


Een fijne bijkomstigheid is dat de Disney Mini Desserts minder dan 40 kcal per ijsje bevatten met slechts 4,1 gram suiker en 0,8 gram verzadigde vetten. Daarnaast is alleen gebruik gemaakt van natuurlijke kleur- en smaakstoffen en zijn de producten vrij van E-nummers. Deze combinatie is zeer uniek! En wij als ouders weten allemaal dat dit in vergelijking met menig ander toetje alles meevalt.


Voor de kleine liefhebbers is er nog een extra verrassing want iedere verpakking bevat ook nog een echte Frozen of Cars sticker! In totaal zijn er per variant 5 stickers te sparen van de populairste karakters. Sparen jullie ze ook allemaal?!


U vindt de Disney Mini Desserts bij uw eigen vertrouwde Albert Heijn.


Heeft u vragen over de Disney Mini Desserts? Neem dan contact met ons op door een mail te sturen naar info@planbee-concepts.com


Wij beantwoorden uw vragen graag!

Why us?

Founded in January 2016 by Marie-Louise Bruin and Floris Vos. We have years of experience in the fast moving industry, with unique insights from both the supplier and the retail side.

We understand consumer needs and we can translate them into unique product assortment. Plus, our knowledge of current trends and ability to anticipate their movements ensures we give retailers the opportunity to really stand out in a specific category.

We visit all the relevant fairs and shows to seek out interesting concepts and assortments. In short, we help outside in, if a retailer is looking for a specific brand or product, we will find it.

Floris Vos

Master of Science in Business Economics
(Erasmus University Rotterdam).

Started his carreer at SCA Hygiene Products B.V. and worked in different Marketing and Sales positions. After 4 years he switched to Albert Heijn and worked in several Category Management positions.

Experience in different product markets. A combination of short time focus and long time strategies with the objective of gaining market share.

Character traits: strong communicator, relation ship builder, analytical, motivator a leader who takes responisibilty.

Marie-Louise Bruin

Master of Science in Social Psychology (University of Utrecht).

Started as intern at Ahold within Marketing.

Continued her career as Management Trainee. Has worked in several positions; from Format to Shopmanager and her final position was within Category Management.

Marie’s experience stems from a series of challenging positions where she used her psychology knowledge to better understand the needs and position of the consumer across the trend market.

Character traits: hands on mentality, entrepeneurial, a team player, creative and very resultdriven.

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Floris Vos Founder

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Marie Louise Bruin Founder

Where have we been

Tampa, Florida: ECRM Beauty & Care show (2013)

Fort Lauderdale, Florida, ECRM Beauty & Care show (2015)

Miami, Florida, searching for Healthy and Organic concepts at Wholefoods & Freshmarket (2015)

Brussel, Vitasana fair organic products (2015)

Koln, Anuga, the world’s leading food fair for the retail trade (2015)

Kopenhagen & Malmo (2015), store visits and looking for healthy concepts (2015)

Paris, Beyond beauty fair (2015)

Manchester, Gifting in december (2014)

Dusseldorf, looking for breakfast concepts (2015)

Alicante, Bath & Shower concepts (2015)

Amsterdam, PLMA, Private label trade show (2015)

1

Aging of the population Aging is a global trend meaning it’s important to understand the behaviour and needs of this target group. What’s more, we see a multicultural society who develops and adapts quickly, as a consequence consumer behaviour frequently changes.

2

Technology is changing Traditional stores are showing a significant decline as the consumer is now able to shop off and online. For retailers this is a huge opportunity, where an average store can sell 20.000 articles, online you can sell millions.

3

Health awareness More and more consumers are seeking healthy alternatives in their daily life and becoming increasingly conscious about their lifestyle. This is visible across food and drinks, but also in consumer goods and personal care.

4

Social commitment and care for the environment With current social developments, the consumer is becoming more aware of the impact of a growing population and consumer society. Alongside these developments, sustainable initiatives are created such as compressed deodorants, concentrated detergents, and sustainable packaging.

5

The need to make things more accessible Today's consumer is under a lot of pressure. Hard work, multitasking, and the need for performance are daily challenges. A chronic lack of time is the consequence and there is no time to relax. As a result, the consumer is looking for simple, practical, and accessible solutions.

6

Individualisation As the diversifying and individualisation of society increases, a unique and more personal consumer behaviour begins to exist. Mass groups will fade away and the individual themselves will become a central point.

Aging of the population

Aging is a global trend meaning it’s important to understand the behaviour and needs of this target group. What’s more, we see a multicultural society who develops and adapts quickly, as a consequence consumer behaviour frequently changes.

Technology is changing

Traditional stores are showing a significant decline as the consumer is now able to shop off and online. For retailers this is a huge opportunity, where an average store can sell 20.000 articles, online you can sell millions.

Health awareness

More and more consumers are seeking healthy alternatives in their daily life and becoming increasingly conscious about their lifestyle. This is visible across food and drinks, but also in consumer goods and personal care.

Social commitment and care for the environment

With current social developments, the consumer is becoming more aware of the impact of a growing population and consumer society. Alongside these developments, sustainable initiatives are created such as compressed deodorants, concentrated detergents, and sustainable packaging.

The need to make things more accessible

Today's consumer is under a lot of pressure. Hard work, multitasking, and the need for performance are daily challenges. A chronic lack of time is the consequence and there is no time to relax. As a result, the consumer is looking for simple, practical, and accessible solutions.

Individualisation

As the diversifying and individualisation of society increases, a unique and more personal consumer behaviour begins to exist. Mass groups will fade away and the individual themselves will become a central point.